About HUAT Smart

Huat Smart is a boutique execution driven consulting firm based in Singapore, dedicated to supporting organizations in crafting and executing robust Go-to-Market (GTM) strategies, building high-impact ecosystems and strategic partnerships to accelerate growth across Asia.

Combining deep regional insights with structured strategic methodologies, Huat Smart enables companies to navigate the complexities of Asian markets, establish sustainable business models, and create lasting value through collaborative alliances.

THE FOUNDER

Erwan PHILIPPE

The firm is founded by Erwan PHILIPPE, a veteran professional with over 26 years of on-the-ground experience in Regional (APAC) and Global positions. Erwan has a proven track record of driving business growth, having held leadership roles within premier mid-market ERP brands, including Microsoft, SAP, Acumatica.

This extensive experience in the ERP and enterprise software landscape enables Huat Smart to provide highly technical, market-relevant advice on ecosystem building, strategic partnerships, partner recruitment, and regional GTM strategy.